Gaggenau is the professional brand for function and design. It embodies absolute high-end demands on built-in kitchen appliances. The Gaggenau brand has been part of the BSH brand portfolio since 1994. Gaggenau products are oriented to demands of professional kitchens. Their high creative standards are confirmed by numerous design awards.
We implemented an advertisement portal for the Gaggenau brand that provides web-to-print functionalities that optimally support individual branch offices in various countries to complete their media tasks. When developing this portal, we focused on easy operation (the key prerequisite for user acceptance!), reuse of previously localized ads or ads that were already adapted for a publication, as well as quality-assured handling of the advertisement workflow. The portal is a service of Central Marketing for the country branch offices in order to support distribution and use of the centrally provided advertisements.